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Inside Intuit

Our ongoing campaign targets data Science Practitioners to position
the brand as an employer of choice.
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120+
Data Science Practitioners under one roof in at Intuit, Bengaluru to attend WiDS (Women in Data Science) Conference in 2023 & 2024
2000+
Data Science Practitioners and leaders in-person at DES (Data Engineering Summit) in 2022 & 2024
1000+
Data Science practitioners and developers in-person at MLDS (Machine Learning Developer’s Summit) in 2022
1.5+ M
Data Science professionals reached with our digital employee branding campaign
Intuit Inc. is an American multinational business software company that specializes in financial software. The company is known for its financial management, marketing, and compliance products and services, as well as its tax preparation offerings for both individual and professional users serving approximately 100 million customers around the world.
Objective
The goal is to be highly visible and relevant to hands-on data science practitioners to attract the best talent in the industry.
Aditya Sharma [AGE 29]
Master’s degree in Computer Science
Data operations at a leading financial services organization
Experience
6 years+
In specializing in backend systems and cloud technologies at various financial services companies
Professional Goals
  • Leverage AI to grow exponentially
  • Meet decision makers in the industry
Motivations

“Bringing my best to the table”

Challenges
  • Balancing work commitments with learning and hobbies
  • Keeping up with industry changes
  • Finding a community to be inspired by and grow
Insight
Data science practitioners across domains weigh in career decisions with three major parameters: scope of learning, company image and growth prospects
Communication
We used “Inside intuit” as the umbrella terminology to encapsulate everything Intuit does to be an employer of choice for data science professionals. It gives a very “behind the scenes” vibe using the brand name’s to create a memorable alliteration.
Bring Your Brand To The Forefront
We are an engaged community of data science professionals
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Top of the line brand visibility
An engaging office tour with the employees as spokesperson talking from their heart with a
clear call to action calling for applicants
Employees as genuine brand spokespersons
A series of articles representing the diverse tech talent at Intuit encompassing product launches, product updates,
policies and opinion on current news as well as future predictions
WiDS
A two-fold campaign for WiDS calling for papers from data science professionals and students along with an audience acquisition campaign (social media, targeted newsletter & messages) to establish Intuit as a flagbearer of diversity and inclusivity
Build Intuit as an employer of choice
With the combination of keynotes by leaders, on ground mentorship from practitioners, engaging stall and panel discussion, Intuit’s continued presence at multiple conferences helps with efficient brand recall
Top 7 Cybersecurity Conferences To Attend In 2020
Bring Your Brand To The Forefront
We are an engaged community of data science professionals
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